LZ Photo Shoot Reference BoardLZ 拍摄 视觉参考板
Annie Leibovitz
Sean Connery — Louis Vuitton "Core Values"
Connery relaxing on a dock with his LV bag beside him. A real person in a real place — the environment tells a story of character and taste. Warm palette, cinematic composition, product integrated naturally into the scene. Not product placement — product belonging.Connery在码头放松，LV包就放在身旁。一个真实的人在一个真实的地方 — 环境讲述着性格与品味的故事。温暖色调，电影级构图，产品自然融入场景。不是产品植入 — 是产品归属。
Catherine Deneuve — Louis Vuitton "Core Values"
"Sometimes, home is just a feeling." Deneuve waiting at a train platform, her LV luggage beside her. A cinematic tableau — steam, warm light, the romance of travel. She's not posing; she's in transit, and the product is simply part of her journey. Classic, timeless, effortlessly composed."有时候，家只是一种感觉。" Deneuve在火车站台等候，LV行李箱放在身旁。一幅电影般的画面 — 蒸汽、温暖的光线、旅行的浪漫。她不是在摆姿势；她正在途中，产品只是她旅程的一部分。经典、永恒、毫不费力的构图。
Mikhail Baryshnikov — Louis Vuitton "Core Values"
"The journey of a star, captured in a flash." Baryshnikov photographed with Leibovitz herself visible in the frame — a rare behind-the-scenes moment from the campaign. The lighting rigs, the set, the dancer at ease between takes. Raw, unpolished, real. The LV bag sits quietly in the scene."一颗星的旅程，在闪光灯中捕捉。" Baryshnikov的拍摄中，Leibovitz本人也出现在画面中 — 一个罕见的广告幕后瞬间。灯光设备、布景、拍摄间隙中自在的舞者。原始、未经修饰、真实。LV包安静地存在于场景中。
Mikhail Gorbachev — LV "Core Values"
"A journey brings us face to face with ourselves." Gorbachev in the back seat of a car, his LV bag beside him, the remnants of the Berlin Wall visible through the window. Cinematic framing, warm light, product as quiet companion to a meaningful moment. A man who changed history, simply in transit."旅途让我们面对自己。" 戈尔巴乔夫坐在汽车后座，LV包放在身旁，柏林墙的遗迹透过车窗可见。电影级构图，温暖光线，产品作为有意义时刻的安静陪伴。一个改变了历史的人，只是在路上。
Angelina Jolie — LV "Core Values"
"A single journey can change the course of a life." Jolie sitting on a wooden dock in the Cambodian jungle, her LV bag beside her, water and lush greenery all around. Not a studio, not a set — a real place that changed her life. The product belongs because she's a real traveler in a real place."一次旅程可以改变一生的方向。" Jolie坐在柬埔寨丛林中的木质码头上，LV包放在身旁，四周是水和茂密的绿色植物。不是摄影棚，不是布景 — 一个改变了她人生的真实地方。产品在那里，因为她是一个真实的旅行者，在一个真实的地方。
Sally Ride, Buzz Aldrin & Jim Lovell — LV "Core Values"
"Some journeys change mankind forever." Three astronauts on a battered pickup truck, surveying the night sky. The LV Icare bag rests on the hood — an allusion to Icarus, who also dreamed of flight. Shot on the 40th anniversary of the moon landing. No studio, no props — just three people who have been to space, sitting together under the same sky they once left behind."有些旅程永远改变了人类。" 三位宇航员坐在一辆旧皮卡上，仰望夜空。LV Icare旅行包放在引擎盖上 — 暗喻同样梦想飞行的伊卡洛斯。拍摄于登月40周年。没有棚拍，没有道具 — 只有三个曾去过太空的人，一起坐在他们曾经离开的那片天空下。
Key Takeaway for Our Shoot拍摄核心要点
The LV "Core Values" formula is our template: a real person in a real place, product naturally present, cinematic composition, warm palette. The product BELONGS in the frame — it's not placed there. Every image should pass the test: "Would this person have LZ with them even if there were no camera?" Our photographer should study how Leibovitz uses environment, light, and body language to tell a story where the product is a quiet companion, never the point. Composition is elevated and considered — that's what separates this from stock photography — but the scenarios are real.LV「核心价值」的公式就是我们的模板：一个真实的人在一个真实的地方，产品自然地存在，电影级构图，温暖色调。产品属于画面 — 不是被放置在那里。每张图片都应该通过测试："如果没有摄像机，这个人还会带着LZ吗？" 摄影师应该研究Leibovitz如何利用环境、光线和肢体语言来讲述一个故事，其中产品是安静的陪伴者，永远不是重点。构图是精致和考究的 — 这是它与图库摄影的区别 — 但场景是真实的。
Anton Corbijn
Elvis Costello, Amsterdam
Costello lying back on a couch with his guitar and VOX amp. Totally relaxed, between moments, not performing for anyone. The room, the gear, the body language — everything says "this is just who I am when nobody's watching."Costello靠在沙发上，身边是他的吉他和VOX音箱。完全放松，处于间隙时刻，不为任何人表演。房间、设备、身体语言 — 一切都在说"没人看的时候，这就是我。"
Joy Division, Lancaster Gate Underground
The band walking through the London Underground tunnel — backs to the camera, heading somewhere. Nobody looking back. Pure documentary. The architecture and light do all the compositional work.乐队走过伦敦地铁隧道 — 背对镜头，走向某处。没有人回头看。纯粹的纪实。建筑和光线完成了所有的构图工作。
U2, On Location
The band together in their environment — not arranged, not looking at the camera. Corbijn followed U2 for over 20 years, earning the access that produces genuinely unguarded group moments.乐队在他们的环境中 — 没有刻意安排，没有看镜头。Corbijn跟随U2超过20年，赢得了能够产生真正不设防的团体瞬间的信任。
Key Takeaway for Our Shoot拍摄核心要点
Corbijn at the 1995 Rock & Roll Hall of Fame: "I was the fly on the wall." That's the brief. Not "make them look cool" — make them look REAL. Shoot documentary-style in the actual workspace. Let them forget the camera. Direction to photographer: set up in the real space, let them work, capture the in-between moments. The grain and contrast do the heavy lifting. Don't fight the darkness — use it.Corbijn在1995年摇滚名人堂说："我就是墙上的苍蝇。" 这就是简报。不是"让他们看起来很酷" — 而是让他们看起来真实。在实际工作空间以纪录片风格拍摄。让他们忘记相机的存在。给摄影师的指导：在真实空间中布置，让他们工作，捕捉间隙中的瞬间。颗粒感和对比度承担主要表现力。不要对抗黑暗 — 利用它。
The Curious Kind lives in everyone好奇一族 存在于每个人之中
The Tennis Player网球手
20s-30s, athletic. LZ tracks every serve, every rally — catching angles a tripod never could. She's in the zone, not performing for camera. LZ is just there, moving with her rhythm. The footage exists because LZ was there, not because she planned a shoot.20-30岁，运动型。LZ追踪每一次发球、每一次回合 — 捕捉三脚架永远无法拍到的角度。她在状态中，不是为镜头表演。LZ就在那里，随着她的节奏移动。影像存在是因为LZ在那里，而不是因为她计划了一次拍摄。
The Skater滑板手
Late teens/early 20s, creative. Not a content creator — just a skater who happens to have LZ rolling alongside. It tracks perfectly through every trick, every line. The footage is a byproduct of living, not a production.十几岁后期/二十出头，有创造力。不是内容创作者 — 只是一个碰巧有LZ在旁边跟着滑的滑板手。它完美追踪每一个技巧、每一条线路。影像是生活的副产品，不是一次制作。
The Family家庭
Mid 30s-40s parents with kids. Mom sends LZ to check on the kids instead of getting up — catches something hilarious. Dad 3D-printing custom ears for LZ while his daughter tugs on his sleeve. LZ bumps into something, falls, rights itself — kids start laughing. Warmth, not surveillance.30-40多岁的父母和孩子们。妈妈派LZ去看看孩子们而不是起身 — 拍到了搞笑的一幕。爸爸在3D打印LZ的定制耳朵，女儿拉着他的袖子。LZ撞到什么东西，倒下，自己站起来 — 孩子们开始笑。是温暖，不是监控。
The Pet Owner宠物主人
Any age. LZ rolling alongside on a morning walk — the dog curious about it, sniffing, eventually ignoring it. Golden hour in the park. LZ waiting patiently while the person pauses to watch the sunset. The dynamic is companionship — LZ fits into the household the way a pet does. Not a gadget. A presence.任何年龄。LZ在晨间散步时跟在旁边 — 狗狗对它好奇，嗅一嗅，最终不再理会。公园里的金色时刻。主人停下来看日落时，LZ耐心等待。这种关系是陪伴 — LZ融入家庭的方式就像宠物一样。不是一个设备。是一种存在。
Photo Direction for All Lifestyle Sets所有生活方式照片组的拍摄指导
Product visibility: LZ is the hero of every shot — always clearly visible and central. Even in lifestyle settings, the product is the star. We're introducing this robot to the world; the audience needs to see it. Style: Candid over posed — catch real moments, not set up scenarios. Casting: Diverse across all sets — different cultures, ethnicities, body types. Color: Warm grading — nothing cold, clinical, or overly processed. Volume: Minimum 20-30 selects per personality. Format: RAW + processed JPG, framed for 16:9, 1:1, and 9:16 crops.产品可见度：LZ是每张照片的主角 — 始终清晰可见且居于核心位置。即使在生活场景中，产品也是明星。我们正在向世界介绍这款机器人；观众需要看到它。风格：抓拍优于摆拍 — 捕捉真实瞬间，而非设计场景。选角：所有照片组都需多元化 — 不同文化、种族、体型。色彩：温暖色调 — 没有冷调、临床感或过度处理。数量：每种人格至少20-30张精选。格式：RAW + 处理后的JPG，适配16:9、1:1和9:16裁切。